White Square Festival of Creativity announces its 2023 jury
Posted on 2023 Mar,22  | By ArabAd's staff

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White Square, one of the major advertising events in Europe, covering the entire spectrum of the communications, marketing, branding and creative industries, has announced its jury for the 2023 edition.

Each year, agencies from more than 35 countries submit their entries. And each year, the geography of the participants to the festival expands further.

The call for entries is open, as participants are invited to submit their entries online till April 28. Entries are accepted in 205 nominations in 8 categories.

The top level of judging, professional competence and impartiality in the evaluation of entries are one of the strengths of White Square Festival.

This year, 4 line-ups of international jury-- represented by renowned communication experts and multi-awarded creatives, all well-established in the global advertising industry, with great experience in judging prestigious creativity festivals around the world-- will evaluate the entries.

The CREATIVE JURY will judge CREATIVE and BRANDING entries: film, print, radio & audio, outdoor, integrated, branded content & entertainment, creative use of media, communication design, packaging design, digital & interactive design, product design, brand environment design.

The MARKETING & DIGITAL JURY will judge MARKETING EFFECTIVENESS, MARKETING SERVICES, DIGITAL and MEDIA entries: marketing effectiveness, brand experience & activation, PR, direct, campaigns: sectors, innovations, creativity driven transformation, digital, mobile, social & influencer, creative data, channels, excellence in media, media campaign.

The CRAFT JURY will judge CRAFT entries: film craft, print & outdoor craft, excellence in radio & audio.

The MASS MEDIA JURY will judge MASS MEDIA entries: communication, digital & mobile, reach, integrated campaigns, change for good; brands, change for good; nonprofit, charity, government.

The main judging criteria are the creative idea and its implementation.


The winning entries will be published on the website of White Square Festival on June 3 and later on via industrial resources and social media across more than 30 countries worldwide.

Agencies, finalists and prize winners will receive diplomas, and the winners – the precious statuettes, which confirm the authors' breakthrough professional achievements from the all-star jury of White Square Festival 2023.