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A cheerful campaign by Memac Ogilvy for Al-Futtaim IKEA’s new eco-friendly toy collection
Al-Futtaim IKEA has released an unexpected campaign composed of a series of cheerful short videos and OOH ads featuring cute toys chatting through their unique family history.
Tagger Media enters Middle East through exclusive partnership with YAAP
Rudy Shoushany, the transformational thinker
Iain Akerman
Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’
Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’
Joel Burrows joins electriclime’s director roster
Leo Burnett MEA appoints Vicky Kripalani as Business Lead
'Show Us Something We Haven’t Seen' asks NYF Advertising Awards in new bold campaign by BCW
Pikasso d’Or awards Algeria’s best OOH advertising campaigns
ArabAd's staff
Pikasso celebrates Jordan’s best Out-of-Home campaigns
ArabAd's staff
ADFEST 2023 reveals full jury line-up
Sadia Akhter joins influencer marketing company YAAP as a partner
Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’
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