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Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes
Paul Wright
The UAE is experiencing exponential growth in the mobile market. But creating an app isn’t enough when it comes to getting, and keeping, users. Companies need to get smart about …
ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL
Azhar Siddiqui
For too long, human beings have focused on computational power and have been obsessed with the power of the mind, says Azhar Siddiqui, managing partner Mediaplus Middle East. Here he …
Luum Awards announces winners of its second edition
ArabAd's staff
Bayt.com study dives into the ever-raging debate of balancing personal and professional lives
Gabrielle Attia joins Marcel Paris from BBDO New York
UM MENAT appoints Pierre-Emmanuel Mahias as Regional Strategy Director
TikTok to support SMBs to grow their business through 'Follow Me' program
New report uncovers the 'Darkverse' and its threat to MEA enterprises
Global ad fraud Rate on the rise
adidas Paris pays tribute to Real Madrid and the Grandeza spirit that unites their fans in manga-inspired film by MNSTR
ArabAd's staff
Middle East companies experiencing strong post-pandemic rebound, PwC Middle East study says
UAE retailers spending big on mobile marketing in run up to White/Yellow Friday, AppsFlyer research finds
MBC GROUP partners up with Turkish production houses Medyapim and Ay Yapim
Winners of London International Awards are out: The Middle East wins 20 statues, 14 of which go to IMPACT BBDO including two Grand Prix
ArabAd's staff
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