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Winners of the second edition of the Luum Awards have been announced. The Luum awards is the only international festival to only award gold medals to the best creative works that foster social, environmental and wellbeing awareness issues.
One hundred trophies were awarded by a jury panel made up of leaders and professional communication managers of NGOs and associations as well as directors and managers of multinational and independent creative agencies, to reward
Networks like AKQA, BBDO, Cheil, DDB, Dentsu, Edelman, Geometry, Grey, Havas, McCann, Ogilvy, Saatchi, Wunderman Thompson, TBWA, VCCP and VMLY&R, achieved notable accolades in this edition of the festival. In addition, important independent agencies stood out, such as Zulu Alpha Kilo (Canada), MGC from Chile and DEPT (Holland).
The network VMLY&R established itself as the network of the year, obtaining important golds from its offices in Spain, Canada, Colombia and Italy.
The 8 Grand Prix went to:
- Essence of the Message: Zubi Advertising (US)
- Planet: Zubi Advertising (US)
- Institutional Communication / NGOs; Communities and Associations: Zubi Advertising (US)
- Causes: VMLY&R Health (Spain)
- Designs for a Better World: La Fábrica y JBQ GREY (Guatemala)
- Designs for a Better World: McCann Health Sao Paulo (Brazil)
- Society: 9 Días (Spain)
- Health & Wellness: Ogilvy (Honduras)
- Human Rights: Ogilvy (Honduras)
Among those Grand Prix, there could be a Titanium, if so determined by the jurors who will be meeting on November 4 at the Hilton Convention Center in Geneva, Switzerland, the host city for the second edition of Luum Awards ceremony, a city also recognized as the center of some of the most powerful NGOs in the world.
The winners of the second edition of the Luum Awards are as follow:
- Zubi Advertising (US) x 4
- Zulu Alpha Kilo (Canada) x 4
- X3M Ideas (Nigeria) x 1
- Xelmy (Andorra) x 2
- Walkers (Chile) x 2
- Volcanum Creative Lab (Brazil) x 1
- VMLY&R (Colombia) x 3
- VMLY&R Health (Italy) x 1
- VMLY&R Health (Spain) x 4
- Valor (Peru) x 2
- VCCP (Spain) x 3
- Verbo (Panama) x 1
- TAXI VMLY&R (Canada) x 3
- The3Hundred (Argentina) x 1
- WINGS The Agency (Venezuela) x 3
- Shernan Creative Collective (Spain) x 1
- RCFarias (Colombia) x 1
- Room Grupo Creativo (Dominican Republic) x 1
- Ogilvy (Honduras) x 4
- Olístico (Peru) x 1
- Oriol Villar (Spain) x 1
- Orange 360 (Peru) x 2
- Nodos (Peru) x 1
- Nordlid (Denmark) x 1
- Madison (Ecuador) x 2
- Manifiesto (Spain) x 1
- McCann Health (Japan) x 1
- McCann Health Sao Paulo (Brazil) x 3
- MGC (Chile) x 4
- La Fábrica y JBQ GREY (Guatemala) x 2
- Inbrax (Chile) x2
- Independiente (Panama) x 1
- Interaction (Costa Rica) x 3
- HAROLD ZEA & ASOCIADOS (Colombia) x 1
- Havas Health & You (Brazil)
- House Dentsu (Costa Rica) x 2
- Humano (Bolivia) x 1
- Garnier BBDO (Costa Rica) x 1
- Geometry Colombia / VMLY&R Commerce (Colombia) x 4
- Fnac (Spain) x 1
- Edelman (UK) x 4
- El Bando Creativo (Colombia) x 1
- El Taier DDB Centro (Guatemala) x 2
- Está Pasando (Spain) x 1
- Dentsu (Kenya) x 2
- DEPT (Netherlands) x 2
- Dilucidar (Singapore) x 2
- Cheil Centrade (Romania) x 1
- BBDO&PROXIMITY (Spain) x 1
- Beautiful Beast (US) x 1
- Birth Group (Mexico) x 1
- Black Box Productions (Canada) x 1
- Boomerang (Morocco) x 1
- Brandy Creativity & Technology (Costa Rica) x 2
- BUPPA (Argentina) x 1
- Agencia Sensei (Spain) x 1
- Agencia Nasas (Spain) x 2 entries
- 9 Días (Spain) x 1
- Agencia Vibra (Ecuador) x 2
- AKQA (Australia) x 2
- AMEN (Argentina) x 1
- Arteaga & Arteaga (US) x 1
Luum Awards is part of a new generation of advertising festivals. The organizers are keen to prove that advertising creatives are agents of change and that and industry-related shows are much more than just celebrating great ideas for companies and advertisers.
