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British director Hopi Allard has joined electriclime°’s roster and will be represented on an exclusive basis by the boutique production house through the MENA and APAC regions.

Hopi is a whose body of work seamlessly blends the ethereal with the visceral, crafting a distinctive visual language that resonates across genres.

Hopi Allard is an award-winning filmmaker, collaborating with iconic brands like Adidas x Stella McCartney, Prada, Marc Jacobs, Dior, and Vans.

He has also worked with high-profile talent, including football legend David Beckham and renowned Hollywood actors Ethan Hawke and Michael Shannon.

His journey into the world of moving-image began as a teenager, shooting and editing lo-fi skate films.

These early experiments with storytelling and a DIY process laid foundations for his approach, but a defining moment came when he had the opportunity to assist Ridley Scott.

This experience gave him a unique perspective on Hollywood's high-production values and star-studded ensembles.

Hopi's directing style merges these contrasting influences with a refined yet intimate touch. His work is defined by a sleek, luxurious aesthetic, often achieved with smaller, more nimble teams, allowing for a sense of authenticity and intimacy that feels both personal and polished.

With films that are at once understated and elegant, Hopi navigates various genres with ease, infusing each project with a voice that is unmistakably his—authentic, recognizable, and always memorable.

electriclime° have linked up on several occasions, including for Marina Bay Sands, One&Only and Aldar, creating abstract and dreamlike scenes.

Hopi said: “I’m thrilled to move forward with EL, and for the creative collaborations that lie ahead.”