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Are you not entertained?
Annie Arsane, TikTok
Annie Arsane, Head of Business Marketing for TikTok Middle East, Turkey, Africa and Pakistan, reflects on the power of entertainment. She asserts: “For brands to win in today's reality, they …
UM presented a global-first Brand Lift study with TikTok at an exclusive event
MBC Media Solutions appointed as official TikTok Egypt's reseller
The One Club and TikTok launch ONE Creator Lab to address industry talent gap
How Chevrolet is changing the conversation to drive road safety engagement
ArabAd's staff
TikTok ad revenue to double by 2026
Lebanese TikTok: Creative Chaos or Cacophonous Cringe?
Christina Fakhry
Online video emerges as an effective format in an evolving media landscape
Video series by TikTok highlights how brands can drive results during Ramadan
TikTok & MBC Media Solutions partner to bring best content during Ramadan
[2].jpg "OSN+ ‘No More FOMO’ campaign rolls out with Aseel Omran")
OSN+ ‘No More FOMO’ campaign rolls out with Aseel Omran
The Marketing Society pursues its ‘Think Equal’ initiative supported by industry partners
