TAGS
- Agency of the Future: Survival of the Fittest
Iain Akerman
With Accenture Interactive’s recent acquisition of Droga5, what’s the best agency model for a modern brand?
- A Lynx to remember? Or one to forget?
Did the most deserving campaigns win, is a blank newspaper worthy of three grands prix, and is the Dubai Lynx in danger of being swallowed up by corporate social responsibility?
- Philippe Skaff: ‘I Was an Arrogant Proclaiming His Genius’ Ghada Azzi
- Reda Raad: 'We are concentrating on what we can influence' Iain Akerman
- Raja Trad: ‘We will be killing the industry if we go and buy our business’ Iain Akerman
- In-house agencies on the rise Iain Akerman
- The advertising industry in Syria: rising from the ashes of war
- Is a new day dawning for Egypt’s adland? Iain Akerman
- Jordan ad industry: Looking towards a brighter future
- Is it the end of the line for Lebanon’s advertising industry?
- ‘How can we convince talent that there is a future for this industry?’
- AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023