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Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’
Today and despite the manifold challenges facing Lebanon’s advertising sector, TBWA\RAAD Beirut, which earned its place in the network, and through its creative campaigns, is not only making a mark …
Global ad spend in publishing media set to decline, finds new WARC analysis
2022, this was the year that was for Lebanon’s ad industry
Tarek Chemaly
Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia
Ciaran Bonass on the pulse of the Saudi ad industry
Omar Alabdali: 'If foreign agencies want to invest in Saudi Arabia, they need to invest in Saudis'
Rami Husseini: 'The potential for brands in the Saudi marketing and advertising fields remains huge'
Rawad Eldahouk: 'Saudi Arabia is less of an ‘El Dorado’ and more like the California Gold Rush'
Marc Lawandos on the Saudi ad industry: 'this is a market for the brave'
IAB MENA announces changes to Board Leadership
IAB MENA and UN Women tackle Women Empowerment Principles (WEPs) in recent workshop
Saudi Arabia’s gold rush
Iain Akerman
