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Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
Sami Saab, founder and creative director of Beirut-based PHENOMENA agency, addresses the challenges facing the advertising industry in Lebanon and globally. He notes the absence of effective communication strategies, thoughtful …
Stro’berry Advertising: Two Decades of Inspiration & Innovation
Strong client-agency relationships lead to more effective work, finds Aprais, WARC study
Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent
Ghada Azzi
Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’
Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’
Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’
Global ad spend in publishing media set to decline, finds new WARC analysis
2022, this was the year that was for Lebanon’s ad industry
Tarek Chemaly
Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia
Ciaran Bonass on the pulse of the Saudi ad industry
