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Return on Relationship (RoR): Driving Success in Advertising
Sarmad Hyder
Sarmad Hyder, Head of Saudi-based Bold Comms part of The Bold Group, stresses on the imperative for the ad industry to embrace what is known as Return on Relationship (RoR) …
Lebanon advertising community: Those who remain
Iain Akerman
Katia Yasmine: ‘Life as we once knew it has changed’
Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East?
Ghada Azzi
Ghada Chehaibar: 'There is a strange beauty to the crisis'
Moe Minkara: ‘The year 22 was a catch-22’
Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’
Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
Stro’berry Advertising: Two Decades of Inspiration & Innovation
Strong client-agency relationships lead to more effective work, finds Aprais, WARC study
Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent
Ghada Azzi
Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’
