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Ramzi Raad on the challenges and triumphs of building a successful advertising industry in MENA
Ghada Azzi
In October of last year, ad industry veteran Ramzi Raad released his book, ’The Story of Middle East Advertising’. During the launch event at the Suliman Olayan School of Business, …
Return on Relationship (RoR): Driving Success in Advertising
Sarmad Hyder
Sarmad Hyder, Head of Saudi-based Bold Comms part of The Bold Group, stresses on the imperative for the ad industry to embrace what is known as Return on Relationship (RoR) …
Lebanon advertising community: Those who remain
Iain Akerman
Katia Yasmine: ‘Life as we once knew it has changed’
Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East?
Ghada Azzi
Ghada Chehaibar: 'There is a strange beauty to the crisis'
Moe Minkara: ‘The year 22 was a catch-22’
Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’
Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
Stro’berry Advertising: Two Decades of Inspiration & Innovation
Strong client-agency relationships lead to more effective work, finds Aprais, WARC study
Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent
Ghada Azzi
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