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Elie Zenieh of LeadGen KSA: 'Our team is homegrown in Saudi Arabia'
For Elie Zenieh, Managing Director of LeadGen KSA, the Saudi advertising market is like no other. And in order to succeed in this dynamic and promising business environment, agencies must …
The Fullstop CEO Fahad Al Ahmed: 'Competition is going to be tough and we need to be at the top of our game'
Ghada Azzi
As the Kingdom experiences unprecedented economic growth and embarks on Vision 2030, Fahad Al Ahmed, the newly appointed CEO of independent Saudi agency, The Fullstop, provides insights into the challenges …
MindField’s Saudi Journey - an interview with Business Director Layal Khodary
Ghada Azzi
Boosting Riyadh's Creative Ascent: How the Creative Industry Summit Bridges the Steps
ArabAd's staff
Reda Raad: 'A creative renaissance is what Saudi is undergoing right now'
Iain Akerman
Women role in Saudi Arabia’s creative and entrepreneurial revolution
Iain Akerman
Nassib Boueri elected President of IAA UAE new board
Ian Fairservice: 'The Decade of Saudi Creativity is Upon Us'
Ian Fairservice
100+ speaker lineup to spotlight the transformative power of creativity in Saudi Arabia at Athar Festival 2023
SCEGA signs a strategic partnership with Athar Festival, the inaugural Saudi Festival of Creativity
Will advertising’s glorification of AI ruin GenZ’s mental health?
Ad industry and the rise of the machines
Iain Akerman
