TAGS
- Katia Yasmine: ‘Life as we once knew it has changed’
Katia Yasmine, Managing Director at TRACCS Lebanon, speaks of the “survival of the fittest” mentality her team adopted in order to overcome the challenges they had to face in 2022; …
- Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East?
Ghada Azzi
IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S NEEDED FOR LEBANESE ADLAND TO THRIVE AGAIN?
- Ghada Chehaibar: 'There is a strange beauty to the crisis'
- Moe Minkara: ‘The year 22 was a catch-22’
- Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’
- Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
- Stro’berry Advertising: Two Decades of Inspiration & Innovation
- Strong client-agency relationships lead to more effective work, finds Aprais, WARC study
- Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent Ghada Azzi
- Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’
- Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’
- Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’