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Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’
Joe Ayache, Managing Director / Partner, a&a Porter Novelli and President of the IAA – Lebanon Chapter, assesses the state of Lebanon’s ad industry during the year 2022 and shares …
Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
Assaad Kassis, General Manager, UM shares his analysis and sentiments about Lebanon’s ad business in 2022 and how the ad industry has not only managed to hold its ground, but …
Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’
Global ad spend in publishing media set to decline, finds new WARC analysis
2022, this was the year that was for Lebanon’s ad industry
Tarek Chemaly
Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia
Ciaran Bonass on the pulse of the Saudi ad industry
Omar Alabdali: 'If foreign agencies want to invest in Saudi Arabia, they need to invest in Saudis'
Rami Husseini: 'The potential for brands in the Saudi marketing and advertising fields remains huge'
Rawad Eldahouk: 'Saudi Arabia is less of an ‘El Dorado’ and more like the California Gold Rush'
Marc Lawandos on the Saudi ad industry: 'this is a market for the brave'
IAB MENA announces changes to Board Leadership
