TAGS
Raja Trad: ‘We will be killing the industry if we go and buy our business’
Iain Akerman
Publicis Groupe Middle East’s first ever chairman, Raja Trad, talks integration, collaboration and agency undercutting
In-house agencies on the rise
Iain Akerman
More clients than ever now have their own agencies. What does this mean for traditional advertising operations?
The advertising industry in Syria: rising from the ashes of war
Is a new day dawning for Egypt’s adland?
Iain Akerman
Jordan ad industry: Looking towards a brighter future
Is it the end of the line for Lebanon’s advertising industry?
‘How can we convince talent that there is a future for this industry?’
AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023
Why don't all business sectors in Lebanon get inspired by the advertising sector asks Ramzi Raad
The Client Dilemma
By Iain Akerman
The Dark Side of Working as an Experienced Creative in an Advertising Agency
Richard Halabi
Who audits the auditor?
Iain Akerman
