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Philippe Skaff: ‘I Was an Arrogant Proclaiming His Genius’
Ghada Azzi
Philippe Skaff, one of the most acclaimed creative professionals in the Middle East, needs no introduction. The multi-awarded veteran adman and celebrated entrepreneur, who singlehandedly raised the bar for the …
Reda Raad: 'We are concentrating on what we can influence'
Iain Akerman
The chief executive of TBWARaad, Reda Raad, believes a corner was turned in 2018 and that Dubai is once again on the up
Raja Trad: ‘We will be killing the industry if we go and buy our business’
Iain Akerman
In-house agencies on the rise
Iain Akerman
The advertising industry in Syria: rising from the ashes of war
Is a new day dawning for Egypt’s adland?
Iain Akerman
Jordan ad industry: Looking towards a brighter future
Is it the end of the line for Lebanon’s advertising industry?
‘How can we convince talent that there is a future for this industry?’
AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023
Why don't all business sectors in Lebanon get inspired by the advertising sector asks Ramzi Raad
The Client Dilemma
By Iain Akerman
