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Is it the end of the line for Lebanon’s advertising industry?
Lebanon has been decreasing in importance as a market for years. As its economic woes continue, what is stopping it from becoming irrelevant to the wider Middle East and North …
‘How can we convince talent that there is a future for this industry?’
The battle for talent is being fought across industries and nations. Can Lebanon’s advertising industry prevail?
AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023
Why don't all business sectors in Lebanon get inspired by the advertising sector asks Ramzi Raad
The Client Dilemma
By Iain Akerman
The Dark Side of Working as an Experienced Creative in an Advertising Agency
Richard Halabi
Who audits the auditor?
Iain Akerman
Elie Khouri, CEO of Omnicom Media Group MENA, Questions Regional Adspend Figures Released by Ipsos
Iain Akerman
The International Advertising Association Unveils New Identity on its 80th Anniversary
Flourish or perish: how will you transform your business? A viewpoint by Elda Choucair, CEO PHD MENA
Media Transparency in Murky Waters
Iain Akerman
Time's Up join forces with the advertising industry to combat sexual harassment
