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Where now for production houses?
Iain Akerman
The production industry is in flux as the digital revolution continues to wreak havoc and advertising agencies struggle to survive. As companies redefine themselves, ArabAd asked some of the most …
Edmond Moutran: 'when it comes to ethics, we all play a critical role'
Edmond Moutran
The professional integrity of the advertising industry depends on a commitment to ethical and responsible advertising, says Memac Ogilvy & Mather’s chairman and chief executive, Edmond Moutran, as the Advertising …
