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Global spending on influencer ads expected to double by 2028
WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
Retail media advertising spend is forecast to reach $153.3bn worldwide in 2024, according to WARC’s latest analysis. The continued growth is fuelled by advances in off-site targeting as commerce data …
WARC projects a 10.5% rise in global spend this year topping $1trn for first time
.jpg "AppsFlyer investigates shifts behind mobile gaming's modest growth")
AppsFlyer investigates shifts behind mobile gaming's modest growth
Gaming worth $184bn globally yet in-game advertising spend remains low
OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey
Total spending on podcast ads to hit over $5 billion by 2027
Metaverse advertising industry to hit a $7.5 billion value by 2030
Social Media advertising spending to grow by 6% in 2024
Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights
Elie Aoun
Data transparency reignites Gen Z advertisers
Edward Siavo
Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward
Naji Boulos, IAA Lebanon
