TAGS
A new WARC and Google report on the challenges of measuring the long-term impact of campaigns
A new report by WARC, in partnership with Google, offers new evidence that addresses challenges that have historically made marketers short-sighted about the impact of their media investments
Podcasts, a format that earned its deserved spot among other established media
Increase in app install ad spend, reveals AppsFlyer’s 17th Performance Index
Global spending on influencer ads expected to double by 2028
WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
WARC projects a 10.5% rise in global spend this year topping $1trn for first time
.jpg "AppsFlyer investigates shifts behind mobile gaming's modest growth")
AppsFlyer investigates shifts behind mobile gaming's modest growth
Gaming worth $184bn globally yet in-game advertising spend remains low
OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey
Total spending on podcast ads to hit over $5 billion by 2027
Metaverse advertising industry to hit a $7.5 billion value by 2030
Social Media advertising spending to grow by 6% in 2024
