TAGS
- Data transparency reignites Gen Z advertisers
Edward Siavo
When Alibaba-backed Daraz secured the streaming rights for the Pakistan Super League (PSL), it failed to provide digital advertisers with the abundant real time data & analytics they are accustomed to with …
- Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward
Naji Boulos, IAA Lebanon
Advertisers in Lebanon anticipated the year 2023 with enthusiasm following a relatively encouraging 2022. The parliamentary elections, the gradual invoicing in fresh dollars, and an exceptionally active holiday season had …
- Social Media advertising on the rise since 2017
- Desktop video ads facing another year of decline
- In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Paul Wright, AppsFlyer
- Global ad spend to top $1trn for first time next year, as per WARC forecast
- MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region Elie Aoun
- Brands spent a whopping $673B on social media ads in five years
- Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023 Roman Vrublivskyi
- Global ad spend in publishing media set to decline, finds new WARC analysis
- Digital 2023 new report shows that social media use is on the increase globally
- Global advertising spend forecasts reduced by $90bn as digital slowdown bites