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10 Predictions for the MENA Media Industry in 2025
Richard Fitzgerald, Augustus Media
The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard Fitzgerald, Founder & CEO of Augustus Media, shares top 10 …
How Connected TV is Transforming Consumer Engagement!
Gagan Uppal, Xapads Media
Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the attention of brands and marketers alike. As consumer preferences shift …
Global advertising spend to surpass $1trillion for the first time
A new WARC and Google report on the challenges of measuring the long-term impact of campaigns
Podcasts, a format that earned its deserved spot among other established media
Increase in app install ad spend, reveals AppsFlyer’s 17th Performance Index
Global spending on influencer ads expected to double by 2028
WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
WARC projects a 10.5% rise in global spend this year topping $1trn for first time
.jpg "AppsFlyer investigates shifts behind mobile gaming's modest growth")
AppsFlyer investigates shifts behind mobile gaming's modest growth
Gaming worth $184bn globally yet in-game advertising spend remains low
OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey
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