TAGS
- Global advertising spend to surpass $1trillion for the first time
A new study from WARC, the specialists in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – …
- A new WARC and Google report on the challenges of measuring the long-term impact of campaigns
A new report by WARC, in partnership with Google, offers new evidence that addresses challenges that have historically made marketers short-sighted about the impact of their media investments
- Podcasts, a format that earned its deserved spot among other established media
- Increase in app install ad spend, reveals AppsFlyer’s 17th Performance Index
- Global spending on influencer ads expected to double by 2028
- WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
- WARC projects a 10.5% rise in global spend this year topping $1trn for first time
- AppsFlyer investigates shifts behind mobile gaming's modest growth
- Gaming worth $184bn globally yet in-game advertising spend remains low
- OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey
- Total spending on podcast ads to hit over $5 billion by 2027
- Metaverse advertising industry to hit a $7.5 billion value by 2030