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UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign
ArabAd's staff
UM and FP7 McCann KSA have joined forces with Diriyah Season to pioneer a groundbreaking regional-first campaign, utilizing straight from the heart of the Kingdom TikTok’s Out of Phone (OOP) …
Nivea's campaign seeks to inspire a skin celebration movement in Saudi Arabia
Global skincare brand NIVEA has partnered up with Amazon in Saudi Arabia to launch a campaign that seeks to inspire a skin celebration movement across the Kingdom.
Cannes Lions introduces its first global Creative MBA
IKEA Al-Futtaim capitalizes on the beautiful mess caused by pets to promote affordability
ArabAd's staff
adidas creates the world’s first football pitch to have a gender
Feer McQueen on forging ahead ‘quarter after quarter, slowly but surely’
Jeep’s ‘Call of Adventure’ is the most awarded automotive campaign globally, as per AdForum’s BCR
Hanadi Dagher on resilience and revival in the Lebanese PR sector
Sami Saab: 'Fueled by creativity, we declare war'
Georges Slim on the new normal: ‘adaptability, resilience, and flexibility’
Maya Toutoungi of JoeFish: ‘Nothing normal about the new normal’
Zeinab Abdul Sater of SSUP: ‘We are dedicated to navigating this complex landscape’
