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Puma, ‿ and us and BlackBox set new benchmark in the world of sport with new Al Hilal campaign
ArabAd's staff
Tahaab Rais: ‘The ideal agency has strategy at its core’
Iain Akerman
Tahaab Rais, Publicis Groupe’s chief strategy officer for the Middle East and Turkey, looks back at his experience of judging at Cannes… and provides positive provocation to regional agencies
Epica campaign from NEW! Creative Agency in Lithuania challenges agencies to get judged outside their bubble
IAA Lebanon chapter launches IAA Lebanon Hall of Fame
ArabAd's staff
LG Electronics kicks off ‘Life's Good’ global campaign, with a message of optimism and a refreshed brand identity by Wolff Olins
Global ad spend to top $1trn for first time next year, as per WARC forecast
Oscar winning director, Tom Hooper and Folk Wunderman Thompson capture the spirit of Irish rugby squad in new Vodafone campaign
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
McDonald’s introduces streetwear collection in collaboration with British skate brand PALACE
ArabAd's staff
Jury of leading marketers to select 2023 One Show CMO Pencil winner
How Etihad Airways completed its mission of the skydiving orchestra stunt
LUX takes a stand against sexism through an inspiring campaign by PIMO
ArabAd's staff
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