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Are you not entertained?
Annie Arsane, TikTok
Annie Arsane, Head of Business Marketing for TikTok Middle East, Turkey, Africa and Pakistan, reflects on the power of entertainment. She asserts: “For brands to win in today's reality, they …
Pakinam Olama's Around the Clock journey
Iain Akerman
Boutique agency Around the Clock has been quietly making a name for itself. ArabAd caught up with managing partner Pakinam Olama to find out more
Ibtikar: from Damascus to Dubai
Iain Akerman
Marcel launches playful campaign to showcase the remarkable progress AI has made in six years
ArabAd's staff
ACDelco new campaign by Havas ME turns into a hit and beats the charts
ArabAd's staff
Marwan Arban: ‘We're not just another run-of-the-mill digital agency’
Ghada Azzi
AB InBev, McDonald’s, WPP, Ogilvy, Leo Burnett Middle East and Slap Global top the 2022 Global Effie Index
Yas Island Abu Dhabi embarks fans on a joy ride with cheerful remixed hit featuring Miami band
Avishesha Bhojani: 'We call our current phase of growth, BPG 3.0.'
Ghada Azzi
Ras Al Khaimah 'Get More' campaign positions the Emirate as an attractive summer destination
KitKat's new campaign by Publicis ME makes the point about the importance of breaks
ArabAd's staff
New disruptive campaign for KFC Arabia taps into the region hip hop culture
