ADC 103rd Awards launches with 'Luck' campaign by Goodby Silverstein & Partners

Posted on 2023 Oct,03

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ADC 103rd Awards launches with 'Luck' campaign by Goodby Silverstein & Partners

The One Club for Creativity has opened the call for entries for the ADC 103rd Annual Awards, supported by the "More Than Luck" integrated campaign created by Goodby Silverstein & Partners (GS&P).

Founded in 1920, the ADC Annual Awards is the world’s longest continuously running awards program to recognize global excellence in craft and innovation in all forms of advertising and design.

The campaign from GS&P plays into the truth around all the elements needed to win a coveted ADC Cube. The work will feature out-of-home and digital executions with a graphic style informed by the iconic shape and colors of the ADC Cubes themselves — gold, silver, and bronze — and a look inspired by both Las Vegas and corner bodega scratcher tickets.

"I know from personal experience that it takes more than a lucky shot to earn an ADC Cube,” said Hanna Wittmark, Creative Director at GS&P and a juror at last year’s ADC 102nd show. “It requires sleepless nights, obsessive devotion to the details, and countless negotiations with clients to elevate the work to a level where it could even be considered by ADC judges. ‘More Than Luck’ pays tribute to the great work that will be featured, as well as everything the artists have invested in getting it made."

One notable change for the ADC 103rd Annual Awards is Best of Discipline honors will be awarded to brand-based work only. Entries for non-profit clients are no longer eligible.

This year will also mark the show’s first Best of Non-Profit award, presented for the top-scoring work from across all disciplines done for a non-profit client as voted by the entire jury. Best of Non-Profit will receive the same points as a Best of Discipline winner.

Other highlights for the ADC 103rd Annual Awards include:

Rankings Points - All awards will receive rankings points, multiple awards for the same work within a discipline will not be de-duped.
Storytelling Categories - Advertising discipline expanded with new categories for Storytelling in Humor and Drama genres.
Continued partnership with creative community Working Not Working on event and content collaborations, as well as the special Freelancer of the Year award.
ADC Members’ Choice Award, where freelance members of both The One Club and Working Not Working are invited to cast votes for their favorite entry amongst the year’s top-scoring works in all ADC Design disciplines.

Gold, Silver and Bronze Cube winners will be announced at the ADC 103rd Annual Awards ceremony during Creative Week 2024 in New York, taking place May 13-17.