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Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
Sami Saab, founder and creative director of Beirut-based PHENOMENA agency, addresses the challenges facing the advertising industry in Lebanon and globally. He notes the absence of effective communication strategies, thoughtful …
A cheerful campaign by Memac Ogilvy for Al-Futtaim IKEA’s new eco-friendly toy collection
Al-Futtaim IKEA has released an unexpected campaign composed of a series of cheerful short videos and OOH ads featuring cute toys chatting through their unique family history.
Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’
Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’
'Show Us Something We Haven’t Seen' asks NYF Advertising Awards in new bold campaign by BCW
Pikasso celebrates Jordan’s best Out-of-Home campaigns
ArabAd's staff
Serviceplan’s MINI campaign in pole position in AdForum’s Business Creative Report
ArabAd's staff
[2].jpg "OSN+ ‘No More FOMO’ campaign rolls out with Aseel Omran")
OSN+ ‘No More FOMO’ campaign rolls out with Aseel Omran
Global ad spend in publishing media set to decline, finds new WARC analysis
Khaled AlShehhi honoured with Dubai Lynx 2023 Advertising Person of the Year, Outstanding Contribution
WOO president Tom Goddard paints a bright picture for OOH in booming MENA region
‘Made for Life’ campaign captures the Volkswagen fleet through inspirational photography
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