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AppsFlyer introduces new AI solution to enhance creative process and campaigns’ marketing performance
Epica introduces 'AIJE', its Artificial Intelligence Jury Experiment to explore the potential of AI in assessing and understanding creative ideas
CAN AN AI REPLACE A CREATIVE JUROR? With their Artificial Intelligence Jury Experiment, the Epica Awards gave it a try. Spoiler: journalists are tougher...
Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk
Panadol unveils its 'Art of Release', an unexpected yet striking campaign by Grey Dubai
ArabAd's staff
The Bold Group unveils transformative AI project at Athar Saudi Creative Festival
The Role of AI in Transforming Experiential Retail
Karl Escritt, Like Digital & Partners
WPP and Sprinklr to bring AI-powered customer experience management solutions to brands
The Creative Renaissance: AI and Automation Redefining Artistry and Imagination
Ambreen Kazi, Socialeyez
Core42 and Publicis Groupe Middle East partner to advance Generative AI for the regional marketing industry
TBWA\RAAD and Core42 join forces to enhance creative expression in the Arab world through AI innovation
Swedish insurance company introduces Laika 13, the world's first AI teenager, created for mental health education
ArabAd's staff
The Impact of AI-Generated Content on SEO: Does it Really Work?
Kenan Baki, Serviceplan ME
