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Saudi Arabia State of Branding
Ibrahim Lahoud, Brand Lounge
Saudi Arabia’s Vision 2030 is redefining the Kingdom’s global image through strategic branding. Brands in Saudi Arabia are embracing cultural nuances, integrating the Arabic language, and leveraging technology to connect …
OMD unveils updated branding and strategic positioning
ArabAd's staff
In the fast-moving world we all live and work in, a brand needs to stay in tune with the needs and aspirations of its audiences while remaining true to the …
The Sound of the Kingdom: Saudi Waves & the Role of Music in Saudi Culture
Moey Shawash
MusicGrid's sonic journey
Iain Akerman
Mattel releases a special-edition illustrated book celebrating Barbie's brand legacy
ArabAd's staff
What it means for brands to act morally, as acting ethically is no longer enough
ArabAd's staff
tpay unveils a bold new brand identity
ArabAd's staff
Bold Brands develops strategic branding system for Riyadh Parking
Landor appoints new business director for KSA operations
Wolff Olins’ reintroduces the Decathlon brand; AMV BBDO launches campaign centred around the concept of play
SOCIALEYEZ introduces new branding and positioning
California’s new global brand platform revolves around the notion of play
