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adidas reinvents its brand message with ‘You Got This’ Rebecca Isaac
For the first time in 20 years, adidas has officially changed its global slogan, moving from its iconic ‘Impossible Is Nothing’ to the fresh and empowering ‘You Got This’. This …Saudi Arabia State of Branding Ibrahim Lahoud, Brand Lounge
Saudi Arabia’s Vision 2030 is redefining the Kingdom’s global image through strategic branding. Brands in Saudi Arabia are embracing cultural nuances, integrating the Arabic language, and leveraging technology to connect …
OMD unveils updated branding and strategic positioning ArabAd's staff
The Sound of the Kingdom: Saudi Waves & the Role of Music in Saudi Culture Moey Shawash
MusicGrid's sonic journey Iain Akerman
Mattel releases a special-edition illustrated book celebrating Barbie's brand legacy ArabAd's staff
What it means for brands to act morally, as acting ethically is no longer enough ArabAd's staff
tpay unveils a bold new brand identity ArabAd's staff
Bold Brands develops strategic branding system for Riyadh Parking
Landor appoints new business director for KSA operations
Wolff Olins’ reintroduces the Decathlon brand; AMV BBDO launches campaign centred around the concept of play
SOCIALEYEZ introduces new branding and positioning