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The great mismatch: What brands need vs what major PR agencies focus on
Amani Ghanem, Keel Comms
‘Navigating the intricacies of brand-PR agency relationships is often hindered by a lack of clarity on brand requirements, which leads to a significant gap emerging between what brands truly seek …
Coca-Cola retains its title as the world’s most valuable non-alcoholic drinks brand
Coca-Cola sips success as world’s most valuable and strongest non-alcoholic drinks brand, valued at USD33.5 billion
Jury of leading marketers to select 2023 One Show CMO Pencil winner
Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking
Why brands need to focus on cultural relevance to succeed in Saudi Arabia
Ahmed Saadoun
UAE consumers want brands to understand them, reveals ServiceNow survey
Brands spent a whopping $673B on social media ads in five years
How virtual brands can increase profit without increasing costs
Naji Haddad
Video series by TikTok highlights how brands can drive results during Ramadan
Middle East brand values grow quickly;
Aramco, Etisalat by e& in pole position
What are the most popular brands on Instagram
Panasonic unveils new brand motto
ArabAd's staff
