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adidas reinvents its brand message with ‘You Got This’
Rebecca Isaac
For the first time in 20 years, adidas has officially changed its global slogan, moving from its iconic ‘Impossible Is Nothing’ to the fresh and empowering ‘You Got This’. This ….jpg "Saudi Arabia State of Branding")
Saudi Arabia State of Branding
Ibrahim Lahoud, Brand Lounge
Saudi Arabia’s Vision 2030 is redefining the Kingdom’s global image through strategic branding. Brands in Saudi Arabia are embracing cultural nuances, integrating the Arabic language, and leveraging technology to connect …
adidas named Advertiser of the Year at Dubai Lynx 2025
ArabAd's staff
This Ramadan, Snap is redefining snapping for brands
ArabAd's staff
Kudu's 'One of Us" or how a brand name became part of the Saudi vocab
ArabAd's staff
Mattel releases a special-edition illustrated book celebrating Barbie's brand legacy
ArabAd's staff
License to Chill: Bond shows ‘regressive nostalgia’ can freeze a brand's future
What it means for brands to act morally, as acting ethically is no longer enough
ArabAd's staff
The dark side of brands – How FOMO fuels obsessive passion and compulsive buying
ArabAd's staff
Amazon's brand value skyrocketed by 800% in a decade
Palestine Cola, a new competitor in the soft drinks market
Landmark Group, K-Lynn, Publicis Groupe, Leo Burnett, Joe Public dominate Effie Index regional rankings
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