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Despite tough competition, Google and YouTube remain the most visited websites in the world Image

News In Brief

Despite tough competition, Google and YouTube remain the most visited websites in the world

Unilever’s UAE sustainability initiative boost sales, shows consumer support for green choices Image

News In Brief

Unilever’s UAE sustainability initiative boost sales, shows consumer support for green choices

ArabAd's staff 4 Mar, 2025

Toluna and MatrixLab survey highlights Saudi consumer trends shaping Ramadan and Eid 2025 Image

News In Brief

Toluna and MatrixLab survey highlights Saudi consumer trends shaping Ramadan and Eid 2025

ArabAd's staff 18 Feb, 2025

Roger Halaby on Narcissistic Consumers Image

Advertising

Roger Halaby on Narcissistic Consumers

Roger Halaby, Hanging Gardens 2 Jan, 2025

AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE Image

News In Brief

AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE

ArabAd's staff 4 Dec, 2024

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report Image

Digital/Tech

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey Image

News In Brief

Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey

ArabAd's staff 8 Oct, 2024

The dark side of brands – How FOMO fuels obsessive passion and compulsive buying Image

News In Brief

The dark side of brands – How FOMO fuels obsessive passion and compulsive buying

ArabAd's staff 8 Oct, 2024

TikTok’s latest shopping report highlights strategies to enhance business performance in Q4 Image

News In Brief

TikTok’s latest shopping report highlights strategies to enhance business performance in Q4

News In Brief

Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust

ArabAd's staff 1 Oct, 2024

MENA mobile sales grew by 20% in the first half of 2024 Image

Digital/Tech

MENA mobile sales grew by 20% in the first half of 2024

Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock Image

News In Brief

Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock

dentsu releases GCC edition of its landmark global study 'Consumer Vision 2035' Image

News In Brief

dentsu releases GCC edition of its landmark global study 'Consumer Vision 2035'

NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024 Image

News In Brief

NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024

NielsenIQ reveals new insights on GCC shoppers Image

News In Brief

NielsenIQ reveals new insights on GCC shoppers