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Toluna and MatrixLab survey highlights Saudi consumer trends shaping Ramadan and Eid 2025
ArabAd's staff
Roger Halaby on Narcissistic Consumers
Roger Halaby, Hanging Gardens
In today's cluttered marketing landscape, the ability to segment and target specific consumer personalities has become increasingly crucial for achieving marketing excellence. Among these set consumer segments, narcissistic consumers represent …
AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE
ArabAd's staff
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
The dark side of brands – How FOMO fuels obsessive passion and compulsive buying
ArabAd's staff
Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey
ArabAd's staff
Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust
ArabAd's staff
TikTok’s latest shopping report highlights strategies to enhance business performance in Q4
MENA mobile sales grew by 20% in the first half of 2024
Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock
dentsu releases GCC edition of its landmark global study 'Consumer Vision 2035'
NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024
