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Toluna and MatrixLab survey highlights Saudi consumer trends shaping Ramadan and Eid 2025
ArabAd's staff
Roger Halaby on Narcissistic Consumers
Roger Halaby, Hanging Gardens
AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE
ArabAd's staff
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
The dark side of brands – How FOMO fuels obsessive passion and compulsive buying
ArabAd's staff
Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey
ArabAd's staff
Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust
ArabAd's staff
TikTok’s latest shopping report highlights strategies to enhance business performance in Q4
MENA mobile sales grew by 20% in the first half of 2024
Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock
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