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- The ‘Beauty Creator Club’ launched by L’Oréal Luxe Middle East to empower regional talents
ArabAd's staff
- People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
In case you’ve missed it: social media platforms have shifted from promoting connection-based to interest-driven content. Whereas in the past, a huge following would somewhat guarantee a great reach, this …
- Short-form video helps supercharge the media mix and drive full funnel impact
- Social Media advertising spending to grow by 6% in 2024
- UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign ArabAd's staff
- Elevating digital sales with vital marketing functions in tech e-commerce Hedaa Ashraf Abdulhamed, LA3EB
- Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
- Carolina Herrera aces its fragrance launch in the GCC through a strategic partnership with MMS
- TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'
- TBWA\RAAD appoints Tony Kayouka as Head of Social and Content
- Web Summit 2023 and MENA's InnovateXperience Rizk Haddad, Walee MENA
- Core42 and Publicis Groupe Middle East partner to advance Generative AI for the regional marketing industry