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The ‘Beauty Creator Club’ launched by L’Oréal Luxe Middle East to empower regional talents
ArabAd's staff
People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
In case you’ve missed it: social media platforms have shifted from promoting connection-based to interest-driven content. Whereas in the past, a huge following would somewhat guarantee a great reach, this …
Short-form video helps supercharge the media mix and drive full funnel impact
Social Media advertising spending to grow by 6% in 2024
UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign
ArabAd's staff
Elevating digital sales with vital marketing functions in tech e-commerce
Hedaa Ashraf Abdulhamed, LA3EB
Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
Carolina Herrera aces its fragrance launch in the GCC through a strategic partnership with MMS
TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'
TBWA\RAAD appoints Tony Kayouka as Head of Social
and Content
Web Summit 2023 and MENA's InnovateXperience
Rizk Haddad, Walee MENA
Core42 and Publicis Groupe Middle East partner to advance Generative AI for the regional marketing industry
