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Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World
Aya Hammad, Warner Bros MENA
MKV Digital introduces MKV Creators, a new specialized division
ArabAd's staff
Influence is Evolving, and Creators are Leading
Amine Al adem, Spark Foundry
McCann Content Studios secures social media remit for Betty Crocker in the Middle East
ArabAd's staff
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
How to launch your first influencer marketing campaign: a 7-step guide
Viktoriia Petrova, Famesters
Sugar, Spice and Everything Nice
Houssam El Boutary, Publicis
The ‘Beauty Creator Club’ launched by L’Oréal Luxe Middle East to empower regional talents
ArabAd's staff
People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
Short-form video helps supercharge the media mix and drive full funnel impact
