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Total spending on podcast ads to hit over $5 billion by 2027
Leveraging audience segmentation in CTV sports advertising Gagan Uppal, Xapads MENA
Sports has the power to bring people together, whether it’s a local community rallying behind their home team or a global audience tuning in for the World Cup, as these …
TikTok boosts overall business impact for Kraft Foods in Saudi Arabia
Snap's Advanced Partner Program launched to advance agency expertise on Snapchat
Social Media advertising spending to grow by 6% in 2024
Tiffany & Co's Snapchat takeover reaches over 9.5 million users within 24 hours
The Testicular Cancer Society and FP7 McCann 'highlight your balls' in new awareness campaign ArabAd's staff
Snapchat and OptimizeApp to empower SMEs in MENA
Meta and Damac discuss AI trends in real estate
Data transparency reignites Gen Z advertisers Edward Siavo
Carolina Herrera aces its fragrance launch in the GCC through a strategic partnership with MMS
How Etihad Airways’ Black Friday campaign by Impact BBDO delivered amazing results