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Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
The Future of Programmatic 2024 report explores key trends and topics set to shape programmatic advertising over the next 12 months.
Snapchat partners with ROI Hunter to supercharge retailers’ performance
How to grow new customers from seed data
Terry Kane, The Trade Desk
Total spending on podcast ads to hit over $5 billion by 2027
Leveraging audience segmentation in CTV sports advertising
Gagan Uppal, Xapads MENA
TikTok boosts overall business impact for Kraft Foods in Saudi Arabia
Snap's Advanced Partner Program launched to advance agency expertise on Snapchat
Social Media advertising spending to grow by 6% in 2024
Tiffany & Co's Snapchat takeover reaches over 9.5 million users within 24 hours
The Testicular Cancer Society and FP7 McCann 'highlight your balls' in new awareness campaign
ArabAd's staff
Snapchat and OptimizeApp to empower SMEs in MENA
