TAGS
- Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
- WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
The Future of Programmatic 2024 report explores key trends and topics set to shape programmatic advertising over the next 12 months.
- Snapchat partners with ROI Hunter to supercharge retailers’ performance
- How to grow new customers from seed data Terry Kane, The Trade Desk
- Total spending on podcast ads to hit over $5 billion by 2027
- Leveraging audience segmentation in CTV sports advertising Gagan Uppal, Xapads MENA
- TikTok boosts overall business impact for Kraft Foods in Saudi Arabia
- Snap's Advanced Partner Program launched to advance agency expertise on Snapchat
- Social Media advertising spending to grow by 6% in 2024
- Tiffany & Co's Snapchat takeover reaches over 9.5 million users within 24 hours
- The Testicular Cancer Society and FP7 McCann 'highlight your balls' in new awareness campaign ArabAd's staff
- Snapchat and OptimizeApp to empower SMEs in MENA