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How Connected TV is Transforming Consumer Engagement!
Gagan Uppal, Xapads Media
Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the attention of brands and marketers alike. As consumer preferences shift …
Faden Media and Tamimi Markets forge strategic partnership to elevate retail advertising
ArabAd's staff
Khaleej Times launches new initiative promising advertisers an increase in brand lift or a complete refund
ArabAd's staff
Interact, the global platform uniting Data, Creative Production, Media and Commerce, to be fully integrated across MCN and its agencies
ArabAd's staff
MMS Digital Day on understanding emerging digital growth opportunities in the MENA region
ArabAd's staff
Coca-Cola turns emojis into real-world tasty offers for Saudi consumers
ArabAd's staff
Panda, SCAI and Faden Media to build an AI-driven media network
ArabAd's staff
Equativ and Azraq join hands to empower clients to make positive environmental impact in the UAE
ArabAd's staff
New campaign by VML Riyadh promising no gamer is left behind with stcplay
ArabAd's staff
Property Finder promises to cater to every lifestyle and desire via ‘A home for every life’ campaign
ArabAd's staff
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
