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- Short-form video helps supercharge the media mix and drive full funnel impact
- Social Media advertising spending to grow by 6% in 2024
- The Testicular Cancer Society and FP7 McCann 'highlight your balls' in new awareness campaign ArabAd's staff
- UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign ArabAd's staff
- Snapchat and OptimizeApp to empower SMEs in MENA
- Data transparency reignites Gen Z advertisers Edward Siavo
- Shahid awarded 'Best Digital Platform in Media' by Saudi Media Forum 3
- MMS unveils MBC GROUP’s Ramadan 2024 line-up & sponsorship opportunities
- CARMA acquires mmi Analytics
- Shahid announces expansion of its ad tech solutions