Across West Asia and North Africa (WANA), audiovisual archives are at risk. Deteriorating films, videotapes that cannot be played, and corrupt hard drives; important historical, cultural and commercially valuable content is being lost.
Orchard Clips, the supplier of film and video content from and about WANA, has launched Archive Services to empower media and content owners within the region to preserve, curate, manage and commercialise their archives.
This new service draws upon many decades of archive management experience within the Orchard Clips team, as well as cutting edge tools and processes.
“We are delighted to launch this new service. The West Asia and North Africa region is blessed with many fantastic audiovisual collections. State institutions, broadcasters, private companies and individuals hold historically, culturally and commercially important media. But this valuable content is often at risk from deterioration, destruction and loss. Our team provides expert guidance, cutting-edge tools and sophisticated processes to enable these archives to not only survive but thrive,” commented Luke Smedley, Head of Orchard Clips.
The new offering spans four interconnected services, with Orchard Clips delivering the key services relevant to each individual collection.
The Preservation, which focuses on physical assets, such as film and videotapes and how to store, preserve, conserve and digitise them; The Curatation that includes processes and resources to catalogue, tag and classify assets to enable quick and efficient research and discovery of the archive. This includes the use of sophisticated AI tools to swiftly and accurately curate content; the Management focuses on using sophisticated platforms and processes to enable and promote easy access to content within the archive, both within a ‘closed-door’ environment and to external users; and the Commercialisiation utilises Orchard Clips’ international sales teams to promote and license valuable content for usage in documentaries, feature films, digital media, education and advertising; generating revenue for content owners.
As well as historic assets, such as films and videotapes, Archive Services can assist with digital collections.
Today, organisations small and large are creating digital video. But, there is often not the time nor resources to focus on archiving and managing this content. Orchard Clips can provide the expertise and tools to ensure this is done correctly and efficiently.
Audiovisual archives can be invaluable resources for content owners.
This new service is sure to help owners of such material realise the full value of their content, as the expert teams at Orchard Clips use cutting edge tools and techniques to prevent this loss and to breathe new life into precious archives.
