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A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in partnership with ID Comms, covering the major trends shaping programmatic …
Child Welfare Organization demands clear AI labeling is applied on content
Will advertising’s glorification of AI ruin GenZ’s mental health?
Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking
Mahmoud Alhamed, Serviceplan Group ME
WPP and Optimizely join forces to bring informed digital experiences to brands and consumers
PRCA MENA announces its Conference and Digital Awards for 2023
Middle East fintech market experiencing rapid growth, finds new research
L'Oréal’s new hairstyle collection, Odyssea, launched in the metaverse
WPP and Spotify enter first-of-its-kind global partnership
UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia
Snap’s ‘Lens Creator Rewards’: a wonderful opportunity for AR Creators
TikTok unveils its Gaming Trend Report 2023 for METAP
