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How UAE's Webby winner Socialize is exploring Web3 innovation for advertising
Akanksha Goel, Socialize UAE
Web3 technologies are developing at an impressive pace and there are creative ways in which brands and advertisers can use them to increase impact and engagement. Following the successful launch …
Is ‘Attention’ Getting Your Attention?
Arpit Saxena, OMG
Attention is said to be the next frontier for digital ad measurement. Arpit Saxena, associate director performance data services at OMD, elaborates on the importance of attention as an advertising …
TBO.COM join hands with WebEngage to harness martech and enhance customer experience
L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign
Publicis Groupe Middle East to sponsor the inaugural MeasureCamp Dubai
New study shows the impact of emotional resonance on consumer behavior
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
Child Welfare Organization demands clear AI labeling is applied on content
Will advertising’s glorification of AI ruin GenZ’s mental health?
Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking
Mahmoud Alhamed, Serviceplan Group ME
WPP and Optimizely join forces to bring informed digital experiences to brands and consumers
PRCA MENA announces its Conference and Digital Awards for 2023
