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blinx, a new digital media hub in the Middle East, has been launched with the aim to empower Middle Eastern youth with the finest in digital storytelling and news stories, offering fresh perspectives, and connecting Gen Z and Millennials across multiple screens, platforms, and smart devices.
Ever since its brand-name announcement in March 2023, blinx has emerged as a vibrant hub in the realm of storytelling. Boasting a mission to deliver authentic and genuine narratives, the hub is committed to producing diverse, inclusive, and culturally relevant content that resonates with audiences, on a deeper level.
Nakhle Elhage, blinx General Manager, notes: "We've made remarkable strides since our brand name announcement. The launch of blinx is not just about compelling content creation. It's a digital media powerhouse that promotes storytelling excellence in a myriad of genres like Entertainment, Infotainment, News, Trending, Investigatives, Business, Lifestyle, Sports, Self-Development, Climate Change, and more. Our Smart TV App also offers exclusive long-form content such as investigatives, talk shows, and live broadcasts.”
One of the blinx core commitments lies in nurturing and empowering emerging talent. Embracing a bold and diverse team, blinx currently employs nearly 150 young professionals hailing from across the MENA region.
"Content creators and creative storytellers are on a mission to shift perspectives," Elhage comments. "Not only are they talented and bold, but they also embody the youth's energy, dynamism, and resourcefulness that is blinx."
In a relatively short period, the blinx headquarters in Dubai Media City has already doubled in size, unveiling an array of cutting-edge technology. Among these innovations are state-of-the-art Metaverse and extended reality studios, production facilities with VR capabilities, AI-enhanced tools, and advanced data analytics, among others.
"Technology is designed to transport audiences beyond traditional storytelling, pushing the limits of innovation, news, information, data, and others," said Fadi Radi, blinx Chief Creative Officer. “Our featured stories cater to tech-savvy youth, offering a blend of entertainment and insightful inspiration. End-users can effortlessly swipe through stories, engaging with both content creators and peers.”
Prior to joining blinx, Radi led disruptive creative treatments of major global events, including the U.S. presidential elections, for some of the leading U.S. and Middle Eastern news networks.
Today's official blinx launch promises to reshape the MENA region's digital storytelling with a vibrant, youthful approach, encapsulating the motto: 'More Story. Less Noise.”
