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How UAE's Webby winner Socialize is exploring Web3 innovation for advertising
Akanksha Goel, Socialize UAE
Is ‘Attention’ Getting Your Attention?
Arpit Saxena, OMG
TBO.COM join hands with WebEngage to harness martech and enhance customer experience
L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign
Publicis Groupe Middle East to sponsor the inaugural MeasureCamp Dubai
New study shows the impact of emotional resonance on consumer behavior
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
Child Welfare Organization demands clear AI labeling is applied on content
Will advertising’s glorification of AI ruin GenZ’s mental health?
Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking
Mahmoud Alhamed, Serviceplan Group ME
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