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Data-driven advertising key to reaching back-to-school shoppers in the UAE
Terry Kane
How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)
Pavel Beinia
Ford enters TiKTok territory driving success with new campaign
Understanding Gen Alpha – Who are they and why do they matter?
Aubrey Morota-Guiruela
Emirates NBD unveils new brand identity for its digital bank Liv
OMG's TRKKN MENA becomes a Google Sales Partner within five months of local launch
Lexus’ Saudi space expedition online coverage gains impressive views
ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
Sue Azari
New study maps MENA’s tech sector
Ras Al Khaimah 'Get More' campaign positions the Emirate as an attractive summer destination
