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Ford enters TiKTok territory driving success with new campaign
Understanding Gen Alpha – Who are they and why do they matter?
Aubrey Morota-Guiruela
While most brands keep their focus on learning and targeting generation Z to attract customers and establish loyalty, a new target group arises - the Gen Alpha, the freshest and …
Emirates NBD unveils new brand identity for its digital bank Liv
OMG's TRKKN MENA becomes a Google Sales Partner within five months of local launch
Lexus’ Saudi space expedition online coverage gains impressive views
ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
Sue Azari
New study maps MENA’s tech sector
Ras Al Khaimah 'Get More' campaign positions the Emirate as an attractive summer destination
Bybit and American University of Sharjah enter partnership
ArabAd's staff
In-game advertising recovers after a downturn in 2022
Emerging talents can now virtually immerse themselves in the world of Cannes Lions through The Loudest Roar
YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
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