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TikTok’s Project Unicorn provides opportunities for MENA startups
Listerine enters the metaverse with 'Breathcalypse' campaign to fight off bad breath
ArabAd's staff
Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds
Global ad fraud Rate on the rise
Shahid launches 21 subscription-free digital channels
Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index
BPG launches its virtual headquarters, the BPGverse
ArabAd's staff
Augmented and virtual reality expected to hit $27bn in 2023
MEmob+ partners with GeoDB to launch a decentralized digital wallet & blockchain protocol ODIN
Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement
Rasheeqa Jacquesson
