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Building a sustainable and impactful addressable advertising strategy through inventory curation
Amelie Grenier-Bolay
Nowadays, the way advertisers connect with consumers has tremendously changed. Amelie Grenier-Bolay, Director Southern Europe & MENA at PubMatic, gives an overview of the improved strategies media buyers can apply …
Snapchat continues impressive growth
The Bold Group celebrates Saudi National Day within the metaverse
ArabAd’s staff
UAE Ministry of Possibilities supporting Snapchat new parental control feature
Shams Talks reviews challenges and opportunities for Influencer Marketing in the UAE
UAE-based Fintech Ziina expands to Jordan
Metarverse Holdings selects Dubai and Abu Dhabi as the world’s first cities within global metaverse launch
The popularity of NFTs is surging
ArabAd's staff
Top AdTech formats that are generating the best result in 2022
Mobile app installs and spending among UAE consumers is on the rise, new research shows
Bitcoin could be an official currency by the year 2045
Tech Misfits, a new application to empower technology professionals from minority backgrounds and fight for fairer distribution of wealth
