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Gaming as a channel: how to increase your brand's marketing success through gaming
Charbel Jreijri
Charbel Jreijri, General Manager at Mediaplus Middle East, discusses how brands can effectively leverage the emerging trend of gaming as a marketing channel.
UAE shoppers are the most mobile centric, omnichannel consumers in the world, finds PYMNTS-Visa CyberSource Survey
Hetarth Patel joins WebEngage to advance the company’s AI-powered retention-marketing revolution in MENA
The number of Crypto and NFT Users expected to jump in 2023
TikTok’s Project Unicorn provides opportunities for MENA startups
Listerine enters the metaverse with 'Breathcalypse' campaign to fight off bad breath
ArabAd's staff
Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds
Global ad fraud Rate on the rise
Shahid launches 21 subscription-free digital channels
Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index
BPG launches its virtual headquarters, the BPGverse
ArabAd's staff
Augmented and virtual reality expected to hit $27bn in 2023
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