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How to grow new customers from seed data
Terry Kane, The Trade Desk
Terry Kane, Managing Director Middle East & Africa at Dubai-based The Trade Desk on how advertisers can grow look-alike customers at scale with first-party data and AI-powered tools in a …
Big tech’s war on Gaza
Iain Akerman
The world’s biggest tech companies find themselves accused of complicity in the ethnic cleansing of Palestine. Why? And can protest movements across the world help bring this complicity to an …
WPP chosen as Colgate-Palmolive’s agency of record for Amazon in Europe
OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey
AITnews embraces humanized AI in all operations
e& enterprise's new campaign serves as a call to action to thrive in the digital age
Total spending on podcast ads to hit over $5 billion by 2027
DMS to represent Pinterest in key MENA markets
Leveraging audience segmentation in CTV sports advertising
Gagan Uppal, Xapads MENA
Hamza Sarawy appointed as Head of Communications Platformance MENA
How AI is Changing the Marketing and Advertising Industry—for Better or Worse
Ghassan Younis
Airtel Africa partners with WebEngage to drive its digital customer base management
