Digital marketing agency MKV Digital has launched MKV Creators, a specialized division dedicated to daily snackable content focusing on real time short-form content creation and influencer marketing.
With the rise of bite-sized content in the digital marketing space, brands are increasingly looking for innovative ways to tell their stories quickly and effectively by creating real time content through dedicated creators.
MKV Creators addresses this demand by combining industry expertise with creative solutions to craft content that drive real results. It has already been signed on by several brands including Sapil Perfumes. MKV Creators is focusing on producing dynamic, high-quality short-form media that resonates with Gen-Z audiences, for platforms like TikTok, Instagram Reels, and YouTube Shorts.
Asiya Ali, Founder and Managing Director of MKV Digital, explains, “The digital landscape is evolving at an incredible pace, and brands need to stay ahead. MKV Creators was born out of our desire to help businesses navigate this shift, giving them the tools to connect with their audiences authentically through short-form, highly engaging content. Our focus is not only on creativity but on using data-driven strategies to ensure that every piece of content adds value."
MKV Creators recognizes the rising power of User-Generated Content (UGC) as a key driver of authenticity in today’s marketing landscape and the way it is transforming how brands build trust and engagement, with consumers now seeking out real-world experiences shared by peers.
MKV Creators are set to help brands harness the organic power of UGC by developing campaigns that integrate genuine user stories, reviews, and experiences. This approach not only enhances brand credibility but also fosters deeper connections with audiences who value authenticity and relatability over traditional advertising methods.
The global user generated content platform market was valued at approximately $4.4 billion in 2022 and it is forecasted to grow to $32.6-$34.59 billion by 2030.
MKV Creators says it is strategically positioned to help brands leverage the growing power of content creators in an increasingly competitive market. By fostering authentic partnerships between brands and influencers, it will ensure that campaigns go beyond superficial engagement to build long-lasting consumer connections.
Co-founder Waqas Ali who leads the MKV Creators team under MKV Productions is managing a fast-growing database of 15 creators, explains what makes MKV different from the rest: “Brands often fall into the trap of speaking like a corporate entity, missing the true essence of social media. What users really want is for brands to communicate like a trusted friend—someone relatable and genuine. When we approach content strategy, our focus is on solving the users’ problems, using a tone that resonates with their everyday experiences. It’s about prioritizing the audience over the brand itself.”
MKV Digiatl has worked with global brands like Julphar, Landmark Group, Papa Johns, Nando’s, and Sapil Perfumes. The launch of MKV Creators adds a new dimension to the agency’s full-service offerings.
"Brands today must be agile, innovative, and ready to adapt to a consumer landscape where attention spans are shorter, but expectations are higher," says Asiya Ali. “With MKV Creators, we are bringing together the best of content creation and influencer content strategy to help brands tell their stories in meaningful ways that resonate with audiences."
It is worth mentioning that MKV Digital has earned 11 wins at Dubai Lynx 2024 and four prestigious awards at Cannes Lions 2024.
