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From Cookies to Collaboration: RMNs are the new gold standard in advertising
Paul Wright, AppsFlyer
Paul Wright, General Manager - Western Europe and MENAT at AppsFlyer, explains the value of a Retail Media Network (RMN) for retail marketers, particularly in a privacy-first world.
Snap's AR Mall returns for 2025 Ramadan season
ArabAd's staff
AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE
ArabAd's staff
6thStreet sees high benefits from Gupshup’s strong conversational marketing approach
ArabAd's staff
MENA customers might spend 10% more on November sales
ArabAd's staff
Panda, SCAI and Faden Media to build an AI-driven media network
ArabAd's staff
The dark side of brands – How FOMO fuels obsessive passion and compulsive buying
ArabAd's staff
Shopping apps are thriving: annual revenue hit over $33 billion in five years
ArabAd's staff
Idealz expands global footprint
ArabAd's staff
MENA mobile sales grew by 20% in the first half of 2024
Publicis Groupe acquires marketing company Mars United Commerce
Temu shopping app monthly downloads 3x higher than Amazon`s
