MRM MENAT Joins Forces with Shopify to Redefine Commerce in the Middle East

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MRM MENAT, part of MCN, has teamed up with Shopify to deliver a new standard of commerce solutions for brands in the Middle East.

The partnership blends Shopify’s global commerce platform with MRM’s creative, data-driven expertise and deep understanding of regional consumer behavior.

The rise of Direct-to-Consumer (DTC) models is reshaping the region’s retail landscape, giving brands unprecedented control over customer relationships and loyalty.

For brands, such an alliance means faster speed-to-market, scalable growth, and sharper engagement with today’s mobile-first shoppers—70% of whom in MENA now purchase directly via their phones.

“Shopify’s mission has always been to make commerce better for everyone,” said Deann Evans, Managing Director, EMEA at Shopify.

“By partnering with MRM, we’re giving brands in the Middle East the agility and scale they need to adapt quickly and thrive in a fast-changing retail landscape.”

Karim Slim, CEO of MRM MENAT, added: “Every shopping moment matters here, shaped by cultural expectations and digital habits unique to the region. We translate those nuances into strategies that work equally hard for customers and brands—building loyalty that lasts beyond the first purchase.”

The collaboration gives MCN clients access to more than 1,500 eCommerce specialists across 30+ markets, offering end-to-end transformation: from platform strategy and implementation to AI-driven personalization and continuous optimization.

Crucially, it pairs creativity and storytelling with conversion-focused commerce capabilities, grounded in local market fluency.

As Oliver White, Executive Director, Ecommerce at MCN MENAT put it: “Commerce in the Middle East is at a turning point. The brands that will win are those able to scale with speed, innovate fearlessly, and embrace cultural nuance. With Shopify’s technology and MRM’s market intelligence, we’re helping businesses future-proof their commerce strategies.”

To mark the milestone, MRM and Shopify will host an exclusive breakfast session on 30 September for MCN clients, bringing together global innovators and regional brand leaders to discuss the future of DTC in MENA.