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'Al Umobuwah', a new word coined by Baby Shop to acknowledge the role mothers play in parenthood
To kickoff this year’s Mother’s Day in the Middle East, Babyshop, a leading Middle East retailer, along with its agency, FP7 DXB, has created a new Arabic word: Al Umobuwah …
Chevrolet Arabia launches a Hashtag Campaign Addressed to Saudi Women
ArabAd staff
Launched ahead of the International Women’s Day, Chevrolet Arabia is very much in the moment with its latest hashtag campaign #UpToMe, designed to pay tribute to Saudi Arabian women.
49% of BLF managerial positions are held by women
Johnnie Walker's striding man has a new companion
Lacoste Drops its Iconic Alligator Logo
Corporate America swings from sobs to silence in this year’s Super Bowl
Sécurité Routière: Behind the wheel, cell phones can kill
ArabAd staff
UNICEF encourages people to be 'Abtal el Madrasa' and contribute in ensuring children’s access to education
ArabAd staff
Sami Saab on Phenomena's Ideas for Social Good
Advertising as a Positive Force for Good
Iain Akerman
Stand up and be counted
Iain Akerman
Are brands on the right side of history?
Iain Akerman
