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  • Sami Saab on Phenomena's Ideas for Social GoodSami Saab on Phenomena's Ideas for Social Good
    Beirut-based Phenomena is an agency that devotes much of its creative energies toward creating cause-related advertising and raising awareness for a plethora of important causes. Sami Saab, Phenomena's Founder and …
  • Advertising as a Positive Force for GoodAdvertising as a Positive Force for Good Iain Akerman
    Advertising that can help save the world from itself has risen in importance. But is it coming from a genuine desire to do good?

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