TAGS
When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO
ArabAd's staff
Some fragrances do more than just smell good—they linger, wrapping you in warmth, evoking memories, and bringing people closer. This was the concept behind Comfort’s latest campaign.
Young Saudi influencer Rateel Alshehri is redefining what it means to be a youth leader
ArabAd's staff
‘Social vs Real’ campaign by FP7McCann Riyadh for Budget Saudi Arabia taps into the power of genuine connections
ArabAd's staff
Seven Saudi Influencers Redefining the Conversation through their Unique Voices
Christina Fakhry
10 Predictions for the MENA Media Industry in 2025
Richard Fitzgerald, Augustus Media
Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World
Aya Hammad, Warner Bros MENA
Pizza Hut pranks customers across the region to bring awareness to their fresh dough
ArabAd's staff
Influence is Evolving, and Creators are Leading
Amine Al adem, Spark Foundry
Famesters reveals groundbreaking AI in influencer marketing report
ArabAd's staff
How to launch your first influencer marketing campaign: a 7-step guide
Viktoriia Petrova, Famesters
Ogilvy PR sets up Influence Shield, a new global offer for managing influence risk
ArabAd's staff
Global spending on influencer ads expected to double by 2028
