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People want to follow people, not faceless brands Svenja Malzahn, Sumea Social
In case you’ve missed it: social media platforms have shifted from promoting connection-based to interest-driven content. Whereas in the past, a huge following would somewhat guarantee a great reach, this …MCN launches McCann Content Studios in the Middle East ArabAd's staff
New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement
Ogilvy introduces global Health Influence offering
MCN launches influencer marketing practice for MENAT clients
L'Oréal Paris and VML ace it with the region's first-ever live shopping event on Amazon ME
Elevating digital sales with vital marketing functions in tech e-commerce Hedaa Ashraf Abdulhamed, LA3EB
Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
Jeep let its community take the wheel in latest campaign by Publicis Middle East
Saudi mega influencers leveraging their content into successful collabs Christina Fakhry
Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions
Web Summit 2023 and MENA's InnovateXperience Rizk Haddad, Walee MENA