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- 10 Predictions for the MENA Media Industry in 2025
Richard Fitzgerald, Augustus Media
The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard Fitzgerald, Founder & CEO of Augustus Media, shares top 10 …
- Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World
Aya Hammad, Warner Bros MENA
Aya Hammad, Marketing, PR & Digital Manager Warner Bros Discovery Kids Networks in MENA, stresses on the wonderful opportunity influencer marketing offers for brands to connect with consumers.
- Pizza Hut pranks customers across the region to bring awareness to their fresh dough ArabAd's staff
- Influence is Evolving, and Creators are Leading Amine Al adem, Spark Foundry
- Famesters reveals groundbreaking AI in influencer marketing report ArabAd's staff
- How to launch your first influencer marketing campaign: a 7-step guide Viktoriia Petrova, Famesters
- Ogilvy PR sets up Influence Shield, a new global offer for managing influence risk ArabAd's staff
- Global spending on influencer ads expected to double by 2028
- People want to follow people, not faceless brands Svenja Malzahn, Sumea Social
- MCN launches McCann Content Studios in the Middle East ArabAd's staff
- New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement
- Ogilvy introduces global Health Influence offering