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10 Predictions for the MENA Media Industry in 2025
Richard Fitzgerald, Augustus Media
The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard Fitzgerald, Founder & CEO of Augustus Media, shares top 10 …
Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World
Aya Hammad, Warner Bros MENA
Aya Hammad, Marketing, PR & Digital Manager Warner Bros Discovery Kids Networks in MENA, stresses on the wonderful opportunity influencer marketing offers for brands to connect with consumers.
Pizza Hut pranks customers across the region to bring awareness to their fresh dough
ArabAd's staff
Influence is Evolving, and Creators are Leading
Amine Al adem, Spark Foundry
Famesters reveals groundbreaking AI in influencer marketing report
ArabAd's staff
How to launch your first influencer marketing campaign: a 7-step guide
Viktoriia Petrova, Famesters
Ogilvy PR sets up Influence Shield, a new global offer for managing influence risk
ArabAd's staff
Global spending on influencer ads expected to double by 2028
People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
MCN launches McCann Content Studios in the Middle East
ArabAd's staff
New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement
Ogilvy introduces global Health Influence offering
