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Pizza Hut pranks customers across the region to bring awareness to their fresh dough
ArabAd's staff
In an industry often associated with frozen ingredients, Pizza Hut wanted to remind everyone that their pizzas are never frozen, as many may assume. Therefore they decided to debunk that …
Influence is Evolving, and Creators are Leading
Amine Al adem, Spark Foundry
Amine Al adem, Business Lead, Spark Foundry talks about the growing role of content creators in brand engagement, complementing the strategic work of creative agencies. He assures that by combining …
Famesters reveals groundbreaking AI in influencer marketing report
ArabAd's staff
How to launch your first influencer marketing campaign: a 7-step guide
Viktoriia Petrova, Famesters
Ogilvy PR sets up Influence Shield, a new global offer for managing influence risk
ArabAd's staff
Global spending on influencer ads expected to double by 2028
People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
MCN launches McCann Content Studios in the Middle East
ArabAd's staff
New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement
Ogilvy introduces global Health Influence offering
MCN launches influencer marketing practice for MENAT clients
L'Oréal Paris and VML ace it with the region's first-ever live shopping event on Amazon ME
