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People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
MCN launches McCann Content Studios in the Middle East
ArabAd's staff
New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement
Ogilvy introduces global Health Influence offering
MCN launches influencer marketing practice for MENAT clients
L'Oréal Paris and VML ace it with the region's first-ever live shopping event on Amazon ME
Elevating digital sales with vital marketing functions in tech e-commerce
Hedaa Ashraf Abdulhamed, LA3EB
Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
Jeep let its community take the wheel in latest campaign by Publicis Middle East
Saudi mega influencers leveraging their content into successful collabs
Christina Fakhry
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