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Elevating digital sales with vital marketing functions in tech e-commerce
Hedaa Ashraf Abdulhamed, LA3EB
Marketing in e-commerce is a dynamic and multifaceted discipline that requires a strategic approach and continuous adaptation to evolving trends and consumer preferences. Hedaa Ashraf Abdulhamed, Senior Marketing Manager, LA3EB, …
Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
The Middle East and North Africa (MENA) region has embraced Business-to-Business (B2B) influencer marketing faster than global markets, and there is vast potential to tap this channel for impactful stakeholder …
Jeep let its community take the wheel in latest campaign by Publicis Middle East
Saudi mega influencers leveraging their content into successful collabs
Christina Fakhry
Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions
Web Summit 2023 and MENA's InnovateXperience
Rizk Haddad, Walee MENA
Panadol unveils its 'Art of Release', an unexpected yet striking campaign by Grey Dubai
ArabAd's staff
Proven Marketing Strategies that Propel Startups to Stardom
Hedaa Ashraf Abd ElHamed, LA3EB
McCann expands its social capabilities with the launch of McCann Content Studios
Raj Nayak joins YAAP's advisory board
Red Havas launches Sway, a global influencer marketing service
An unstoppable force: Why influencer marketing will dominate the future of MarCom
Marwa Kaabour
