Ogilvy has launched Influence Shield, a comprehensive risk management solution designed to empower brands to safely navigate the complex and ever-evolving landscape of social media and influencer marketing.
Available immediately to Ogilvy clients, the key services of Influence Shield range from risk assessment, enhanced vetting and risk categorisation to rapid response activation and Influencer management.
Led by Ogilvy PR’s Toby Conlon, Global Head of Crisis and Risk, and Rahul Titus, Global Head of Influence, the new global offer will combine Ogilvy's social media and influence expertise, coupled with their reputation and risk management capabilities.
Ogilvy’s influencer specialism is one of the the biggest and most awarded in the world with over 400 dedicated Influencer practitioners across the network covering 38 countries.
The creator economy was valued at $250 billion in 2023 and is projected to reach $480 billion by 2027 (Goldman Sachs), brands are increasingly turning to influencer marketing to connect with consumers. The rapid growth has also seen the rise of social polarisation, culture wars and political change – all of which can heighten tensions and volatility on social media.
Ogilvy’s latest offering tackles the biggest brand safety challenges by providing a holistic approach to risk mitigation.
Influence Shield is an end-to-end service that leverages expert knowledge and behavioural science. The framework of services are rooted in the psychology of risk as well as Ogilvy’s proprietary tech stack to provide data-driven insights.
Toby Conlon, Global Head of Crisis and Risk, Ogilvy PR: “Risk is nothing new to businesses, but Influencer marketing has become such a dominant force it represents the new frontier for brand reputation. Many businesses are finding out the hard way. Influence Shield gives brands the confidence to move forward, which means there’s even greater opportunity and innovation.”
Rahul Titus, Global Head of Influence: “Influence is no longer a 'nice-to-have' for brands, it's a business-critical channel. Influence Shield equips brands with the foresight and agility to navigate risk proactively, turning potential pitfalls into opportunities for greater impact and trust.”
