MCN has launched McCann Content Studios (MCS), the global centre for social and creator capabilities, in the Middle East, to provide clients with a uniquely unified offering across Social, Production and Influencer.
The studio is designed to simplify the process for clients working on social and creator-led campaigns, offering connected creative services, audience development, creator partnerships, and performance measurement.
It will be lead by Ibrahim Hasan, Head of McCann Content Studios MENA.
McCann Content Studios combines full-service social and creator strategy and execution into a single entity. It offers tailored end to end solutions to clients, tapping into rich and nuanced regional knowledge, while accessing the scale and power of the global McCann Content Studio network.
Ghassan Harfouche, CEO of MCN MENAT, commented: “The launch of McCann Content Studios unites MCN’s best-in-class capabilities across Social, Production and Influencer/Creator. The connected offering ensures strategic, engaging, and quality social and creator executions for our clients.”
"Our strong team at McCann Content Studio brings to clients the most impactful and connected solutions, at the convergence of social media, the native content required to have a presence in it, and the creators that help fuel a brand’s social voice. The specialist capabilities brought together on one team ensure comprehensive and quality-driven social media influencer strategies, designed to captivate, inspire and drive meaningful connections between brands and their audiences,” said Tarek Miknas, CEO of FP7 McCann.
