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Why co-creation has become essential for brands targeting Gen Z
Ahmed Abd El-Moneim, Eyedias
Generation Z aka Gen Z (born 1997 to 2013), defined as ‘the youngest generation with adult members’ and ‘the largest and most influential’, make up 40% of all global consumers. …
Almarai and SIG enter strategic partner for five-year expansion plan
ArabAd's staff
Three Innovation Day 2024 Lessons to Feel Positive About the Future
Smartpocket, a new app about to revolutionize the way students in the UAE save money
ArabAd's staff
Humanoid robots' deployment about to start, says GlobalData
Game Jam Event: a celebration of the UAE's innovative spirit
ArabAd's staff
ADL presents HEIs' foundational role in advancing innovation hubs in the Middle East
Sobha Realty’s projects introduced through first-of-its-kind holographic displays
Publicis Groupe ME&T introduces The Growth Club, a first-of-its-kind initiative for the industry
The Bold Group backs Alwaleed Philanthropies in the making of AI-powered Altai to stop deforestation
High levels of digital awareness set to transform the future of retail in Saudi Arabia
Transforming retail: The power of AR in shaping personalised experiences
Gaynelle Brautigam, Tactical
