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In newly launched book, Thomas Kolster challenges purpose and warns brands to avoid 'the hero trap'
Ghada Azzi
Marketing activist Thomas Kolster, known as Mr. Goodvertising, has been in the hurricane’s eye of the purpose revolution the last decade and have been a vocal advocate. Today, the seasoned …_M+G2.jpg "Anna Lichnog: ‘Life tells you the best stories. You just have to listen to them.’")
Anna Lichnog: ‘Life tells you the best stories. You just have to listen to them.’
Gijs de Swarte / Nils Adriaans
Lions, Clio’s, Pencils, Webby’s, you name it... Anna Lichnog, Creative Director at Jung von Matt, has them in all shapes and sizes. And... She is the woman behind the amazing, …
Marian Salzmann: ‘We’ve Come To Expect The Unexpected, And It’s Not All Bad’
Ghada Azzi
Alena Ustinovich: ‘Creativity as the engine of economy in crisis times’
Jureeporn Thaidumrong: ‘Choose humbleness and gratefulness’
Nils Adriaans & Gijs de Swarte
Gerety Awards Co-Founder, Lucia Ongay, on the new reorganisation due to Covid-19 outbreak
When Hug became AKQA - an interview with Tim Baker
Iain Akerman
Caroline Drucker on how to effectively use Instagram to master the art of storytelling
Mohamed Fouad: 'The creative talents in Egypt are immense'
David Droga: 'I wasn’t interested in just getting a job'
Nils Adriaans
Chloé Khattar: 'The future of digital activism in Lebanon is particularly promising'
Christina Fakhry
Sawsan Ghanem: ‘I wish I had more hours in the day’
