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Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
The Middle East and North Africa (MENA) region has embraced Business-to-Business (B2B) influencer marketing faster than global markets, and there is vast potential to tap this channel for impactful stakeholder …
High levels of digital awareness set to transform the future of retail in Saudi Arabia
MMS unveils MBC GROUP’s Ramadan 2024 line-up & sponsorship opportunities
Saudi Signage Expo gears up for its inaugural edition in Riyadh
Rayyan Jamjoom at the helm of Social Clinic KSA
Ahmed Younis (Fizo) appointed as new chief creative officer for Publicis KSA
Ziad Soukkarie joins OMD as Saudi Arabia MD
Interesting Times appoints Managing Director for its Saudi operations
Saudi tourism ambassador, Lionel Messi challenges misconceptions in latest global campaign
XELEMENT welcomes Diogo Borges as new ECD
Saudi mega influencers leveraging their content into successful collabs
Christina Fakhry
Saudi Arabia: The final frontier
Iain Akerman
