Sunny Side Up (SSUP) agency has appointed Hatem S. Al Mandeel as the new General Manager for Saudi Arabia.
He replaces Ismail Abualsamh who was managing the operations since the start of SSUP's establishment in the KSA back in August 2023.
With over 15 years of experience, Hatem brings a treasure trove of knowledge and a flair for delivering results, from steering marketing strategies, overseeing communication campaigns, managing finances, and executing high-stakes management decisions.
Before joining SSUP, Hatem held several key positions in various organizations. As the Head of Communications & Marketing at HPDC, he significantly transformed brand narratives through his strategic vision. In his role as Associate Director of Communications at TRACCS, he led campaigns with regional impact. His experience as the Head of the Supervision and Monitoring Department at Dallah Al-Baraka Holding Company highlighted his regulatory expertise.
Hatem's financial acumen was further honed at Banque Saudi Fransi and Saudi British Bank (SABB). He holds a master’s degree in marketing and a bachelor’s degree in Banking & Finance.
Commenting on his new role, Hatem said, "Joining SSUP Saudi is like stepping into a creative playground. I’m thrilled to bring my experience and passion to a team that's already brimming with talent and potential. Together, we'll not just think outside the box – we'll reinvent the box entirely."
SSUP said in a press announcement that it is excited to embrace this new chapter under Hatem's dynamic leadership. “With his visionary approach and impressive track record, the future looks bright and sunnier.”
With a distinguished career characterized by a string of remarkable achievements and extensive expertise, Hatem is poised to lead SSUP KSA into an era of innovation and growth.
SSUP, with its presence in the UAE, KSA, and Lebanon, operates as a "boundary-defying" regional creative, PR, and media agency.
