Following a highly successful World Congress in Hong Kong, the World Out of Home Organization (WOO) has increased its coverage of the global OOH industry by signing up another 15 organizations.
Six of the new members are from the APAC region, five from Europe, two from the United States, one from MENA and one from Africa.
The Remat Al-Riyadh Development Company is WOO’s first member from Saudi Arabia, while the increased interest from Asia reflects the dynamic growth of OOH in that region.
Eight of the new members are national media owners, five are OOH service providers/suppliers, and there is one global media agency and one national OOH association.
The countries represented include the UK, US, France, Japan, Switzerland. Pakistan, Indonesia, New Zealand, Republic of Korea, Saudi Arabia, South Africa, Azerbaijan and Finland.
The new members are:
Remat Al-Riyadh --- national media owner, Saudi Arabia
Billups --- global media agency, US
Kakao Mobility Corp --- national media owner, Republic of Korea
Goldbach Neo --- national media owner, Switzerland
Jeki --- OOH service provider/supplier, Japan
BillboardPlanet --- OOH service provider/supplier
Pixei Group --- national media owner, Indonesia
Go Media --- national media owner, New Zealand
Trueform --- OOH service provider/supplier, UK
What the Shop --- OOH service provider/supplier, France
Outshine --- national media owner, Finland
Purl.app --- OOH service provider/supplier, UK
FOMA --- national association, Pakistan
Music Now --- national media owner, South Africa
Times Consulting --- national media owner, Azerbaijan
WOO Chief Operating Officer Mark Flys says: “With the pace of change in Out of Home accelerating every year, WOO is now providing the perfect forum for all sectors of the industry to come together to learn from each other and develop the medium even further.”
